Position Overview
Our client is seeking a VP of Sales and Marketing with responsibility for overseeing all marketing efforts across the company’s brands and directly managing the kitchen and bath showroom division. This pivotal role involves driving lead generation, optimizing marketing spend, implementing digital transformation in advertising, and enhancing the customer journey within showrooms. The incumbent will be responsible for achieving ambitious revenue growth targets, including expanding the showroom footprint, and will lead a team of marketing and regional showroom managers.

Why It’s Open
The role is a strategic growth hire aimed at evolving the company’s marketing capabilities to adapt to changing consumer behaviors and to support the aggressive expansion plans for the kitchen and bath showrooms. The company seeks to optimize its substantial marketing budget, improve lead nurturing, and integrate new technologies to remain competitive and achieve significant top-line revenue growth.

Key Responsibilities

• Lead and manage the marketing department, including a marketing manager and remote staff, for all company brands.
• Develop, execute, and measure integrated marketing strategies, focusing on digital and streaming channels.
• Oversee the full operations of the kitchen and bath showroom division, including managing regional sales managers and their teams.
• Drive revenue growth for the kitchen and bath division, with accountability for a multi-million dollar sales budget and targets for significant expansion.
• Improve the customer experience in showrooms by introducing and implementing new technologies such as AI and virtual design tools.
• Manage significant advertising budgets and ensure high ROI.
• Partner with other divisions’ sales managers to align marketing priorities and execute plans across all brands.
• Responsible for new-store launch playbooks, including staffing, opening targets, and integration with existing sales structures.

Ideal Candidate

• Bachelor’s degree in Marketing, Business, Finance, or a related field; advanced degrees are a plus.
• 5+ years of senior-level experience in marketing and sales management, preferably within retail, home improvement, or adjacent industries.
• Demonstrated success in driving top-line revenue growth and managing P&L responsibilities.
• Expertise in digital marketing, lead generation, and CRM systems.
• Proven ability to lead and develop teams, including marketing and sales professionals.
• Strong analytical skills with a deep understanding of financial impact and bottom-line metrics.
• Experience with retail operations, customer experience enhancement, and technology integration.
• Ability to ‘reimagine’ business models and implement innovative strategies.

Compensation & Benefits

• Base salary range: $130,000 – $140,000 with total compensation target: $175,000
• Performance-based bonus opportunity tied to revenue growth and new store openings.
• Opportunity to significantly impact the strategic direction and growth of a long-standing, stable company.
• High level of autonomy and responsibility in a central business role.

Contact Mark Barnard at (603) 323-0940 or mark@snapdragonassociates.com