About the Opportunity

SnapDragon Associates is representing a nationally recognized cabinetry manufacturer seeking an experienced Principal Sales Representative to lead sales growth across the California market.

This individual will take full ownership of the territory while overseeing and supporting a network of independent representatives. The Principal Rep will be responsible for strengthening dealer relationships, developing new accounts, improving showroom performance, and ensuring the brand is represented consistently throughout the market.

This is an opportunity for an entrepreneurial sales leader with strong relationships in the cabinetry, kitchen and bath, or building materials industries to represent a premium product line and build a long-term growth strategy for the territory.

What You’ll Be Doing

• Own the annual sales strategy, budget, and growth plan for the California territory
• Lead and support a network of independent sales representatives
• Build and expand relationships with cabinetry dealers, distributors, designers, and showroom partners
• Conduct showroom visits, product presentations, dealer trainings, and competitive reviews
• Prospect and onboard new accounts while supporting them through displays, training, and initial orders
• Monitor dealer performance, conduct quarterly business reviews, and identify growth opportunities
• Maintain an accurate pipeline and CRM with all leads, visits, follow-ups, and commitments
• Partner with internal teams to resolve issues, improve the customer experience, and protect brand standards
• Travel regularly throughout the California territory, including overnight travel as needed

What We’re Looking For

• 5+ years of sales experience within cabinetry, kitchen and bath, millwork, or building materials
• Previous experience as a Principal Representative, independent representative, regional sales leader, or rep agency owner
• Demonstrated success managing independent representatives or a multi-market sales territory
• Established relationships with cabinetry dealers, distributors, designers, or showroom partners throughout California
• Strong understanding of dealer development, showroom sales, product training, and account performance management
• Ability to develop and execute annual territory budgets and strategic growth plans
• Experience onboarding new dealers and supporting them through their first orders
• Comfortable using CRM systems to manage activity, contacts, opportunities, and follow-up commitments
• Strong presentation, negotiation, communication, and relationship-building skills
• Highly organized, responsive, and comfortable operating with significant autonomy
• Willingness to travel throughout California, including regular overnight travel

Why This Role Stands Out

• Represent a nationally recognized cabinetry brand with strong product demand
• Take full ownership of a high-potential California territory
• Lead and develop an established network of independent sales representatives
• Build long-term partnerships with dealers, designers, and showroom leaders
• Earn uncapped commission while operating the territory with entrepreneurial freedom
• Receive support through product training, marketing resources, operational tools, and corporate partnership
• Join a company that values accountability, product integrity, dealer success, and long-term representative relationships

This opportunity is ideal for an experienced cabinetry sales leader who understands how to build a territory, develop a high-performing representative network, and turn strong dealer relationships into sustainable growth throughout California.