The Industry On the Record: 2026 WMA Convention
September 10th, 2026
New for 2026. We are recording live at Booth 221, all three days.
The sharpest read on this market does not sit in a report. It sits with the people running the plants, moving the product, and selling it into a market that has shifted under them more than once in the last two years. Most of that intelligence never leaves the building.
So we are pulling it onto the floor. Alongside meetings at Booth 221, SnapDragon is recording a live interview series across all three days of the WMA Convention and Tradeshow. Short, direct conversations with manufacturers, distributors, dealers, and operators about what is actually moving in their segment.
Who sits down
Manufacturers, distributors, dealers, and operators from across the show floor. If you build it, move it, or sell it, there’s a seat for you. No talking points needed. Just come talk about the work you do every day.
What we cover
- Product. What you are putting into the market and the thinking behind it.
- Market conditions. What is happening in your segment right now, not what the national numbers say.
- Hiring and succession. Where the bench is thin, what it is taking to bring people in, and who is next.
- Your read. The thing you see coming that the rest of the industry has not caught up to yet.
No script, no pitch. If the conversation is good, it is because you know something worth hearing.
Where it goes
Recorded at Booth 221 during show hours and released after the show, in front of the building materials audience SnapDragon has been building since 2004. For your company, that is your product and your point of view in front of the industry, without a media buy attached to it.
The seat is open
The schedule is being built now, and the show opens Monday. Reserve a slot, and we will hold the time.
We have spent twenty-plus years in this market on the strength of real conversations, most of them long before there was a search to run. This is that, with a camera on it. Come tell the industry what you are seeing.